BEAUTY OF JOSEON

What makes Beauty of Joseon Different?

Beauty of Joseon brings together traditional Korean beauty ingredients with modern skincare formulations. Inspired by the refined beauty rituals of the Joseon era, the brand takes familiar ingredients such as ginseng, rice and green plum and incorporates them into contemporary skincare designed for everyday use.

Its distinctive identity comes from this balance of heritage and modern skincare, creating products that feel rooted in Korean tradition while remaining relevant to today's skincare routines.

Why we chose Beauty of Joseon

We chose Beauty of Joseon because it offers something distinctive within modern Korean skincare. The brand's connection to traditional Korean beauty, combined with its contemporary approach to formulation, gives it a strong identity that we believe our customers will appreciate.

Its focus on recognisable ingredients, elegant products and straightforward skincare routines makes Beauty of Joseon a natural fit for the Apsley Studio collection.